Bring good lighting to every space.
Bring good lighting to every space.
Bring good lighting to every space.
Bring good lighting to every space.
How we're helping to build and scale Chubic, the interior design software focussed on lighting.
Meet Aeco Light
Aeco lights is a lighting design company with decades of experience in retail and residential projects. It set on a mission to make its knowledge accessible to all and democratize access to good quality lighting.
What we did
Since 2020, we've been helping Aeco Light build and scale Chubic—an interior design software that serves as a lighting design assistant for construction professionals, empowering them to make better lighting choices. Over the years, we've supported the startup holistically across product, strategy, brand, and marketing. Our close collaboration continues to this day.
Highlights
View more
How we're helping to build and scale Chubic, the interior design software focussed on lighting.
Meet Aeco Light
Aeco lights is a lighting design company with decades of experience in retail and residential projects. It set on a mission to make its knowledge accessible to all and democratize access to good quality lighting.
What we did
Since 2020, we've been helping Aeco Light build and scale Chubic—an interior design software that serves as a lighting design assistant for construction professionals, empowering them to make better lighting choices. Over the years, we've supported the startup holistically across product, strategy, brand, and marketing. Our close collaboration continues to this day.
Highlights
View more
Meet Aeco Light
Aeco lights is a lighting design company with decades of experience in retail and residential projects. It set on a mission to make its knowledge accessible to all and democratize access to good quality lighting.
What we did
Since 2020, we've been helping Aeco Light build and scale Chubic—an interior design software that serves as a lighting design assistant for construction professionals, empowering them to make better lighting choices. Over the years, we've supported the startup holistically across product, strategy, brand, and marketing. Our close collaboration continues to this day.
Highlights
View more
Meet Aeco Light
Aeco lights is a lighting design company with decades of experience in retail and residential projects. It set on a mission to make its knowledge accessible to all and democratize access to good quality lighting.
What we did
Since 2020, we've been helping Aeco Light build and scale Chubic—an interior design software that serves as a lighting design assistant for construction professionals, empowering them to make better lighting choices. Over the years, we've supported the startup holistically across product, strategy, brand, and marketing. Our close collaboration continues to this day.
Highlights
View more
“Working with nowthen, we gained a clearer view of the market, and how to bring value. Their ability to zoom in and out helped to define the product strategy and guide the execution.”
Jimmy Chu, Founder & CEO, Aeco Light
“Working with nowthen, we gained a clearer view of the market, and how to bring value. Their ability to zoom in and out helped to define the product strategy and guide the execution.”
Jimmy Chu, Founder & CEO, Aeco Light
“Working with nowthen, we gained a clearer view of the market, and how to bring value. Their ability to zoom in and out helped to define the product strategy and guide the execution.”
Jimmy Chu, Founder & CEO, Aeco Light
“Working with nowthen, we gained a clearer view of the market, and how to bring value. Their ability to zoom in and out helped to define the product strategy and guide the execution.”
Jimmy Chu, Founder & CEO, Aeco Light
HIGHLIGHT
/ 01
The importance of good lighting.
Lighting is something we take for granted. It’s ubiquitous, and we rarely question it. But if you pay attention, you’ll notice that the lighting that surrounds you right now plays a pretty big role in defining the atmosphere of the space and has a repercussion on your overall state of mind.
Lighting can help us to relax, or to focus, it can direct our attention, and impact our mood. Good lighting supports us in our daily activities, whilst on the contrary, exposure to bad quality or inappropriate lighting can over time negatively impact our well-being.
Unfortunately, because of a general lack of knowledge and consideration, most spaces are pretty badly lit up.
Chubic supports construction professionals to make better lighting choices in their residential and commercial projects, helping them to achieve better results for their customers.
The importance of good lighting.
Lighting is something we take for granted. It’s ubiquitous, and we rarely question it. But if you pay attention, you’ll notice that the lighting that surrounds you right now plays a pretty big role in defining the atmosphere of the space and has a repercussion on your overall state of mind.
Lighting can help us to relax, or to focus, it can direct our attention, and impact our mood. Good lighting supports us in our daily activities, whilst on the contrary, exposure to bad quality or inappropriate lighting can over time negatively impact our well-being.
Unfortunately, because of a general lack of knowledge and consideration, most spaces are pretty badly lit up.
Chubic supports construction professionals to make better lighting choices in their residential and commercial projects, helping them to achieve better results for their customers.
The importance of good lighting.
Lighting is something we take for granted. It’s ubiquitous, and we rarely question it. But if you pay attention, you’ll notice that the lighting that surrounds you right now plays a pretty big role in defining the atmosphere of the space and has a repercussion on your overall state of mind.
Lighting can help us to relax, or to focus, it can direct our attention, and impact our mood. Good lighting supports us in our daily activities, whilst on the contrary, exposure to bad quality or inappropriate lighting can over time negatively impact our well-being.
Unfortunately, because of a general lack of knowledge and consideration, most spaces are pretty badly lit up.
Chubic supports construction professionals to make better lighting choices in their residential and commercial projects, helping them to achieve better results for their customers.
HIGHLIGHT
/ 02
HIGHLIGHT
/ 02
A familiar interface for a novel workflow.
Lighting decisions often fall to construction professionals, interior designers, or architects, many of whom lack the proper technical background and skillset to make these choices confidently.
Currently, the process of placing and choosing lights in a space often relies on past experiences, long hours browsing catalogs and online marketplaces, and a good amount of guesswork.
Chubic offers a revolutionary workflow that allows designers and architects to create accurate, finalized lighting documentation in a matter of minutes.
One of the design principles behind Chubic's interface is reliance on familiar mental models and patterns. This approach not only makes it easier for users to understand the tool but also helps build trust in its capabilities.
A familiar interface for a novel workflow.
Lighting decisions often fall to construction professionals, interior designers, or architects, many of whom lack the proper technical background and skillset to make these choices confidently.
Currently, the process of placing and choosing lights in a space often relies on past experiences, long hours browsing catalogs and online marketplaces, and a good amount of guesswork.
Chubic offers a revolutionary workflow that allows designers and architects to create accurate, finalized lighting documentation in a matter of minutes.
One of the design principles behind Chubic's interface is reliance on familiar mental models and patterns. This approach not only makes it easier for users to understand the tool but also helps build trust in its capabilities.
A familiar interface for a novel workflow.
Lighting decisions often fall to construction professionals, interior designers, or architects, many of whom lack the proper technical background and skillset to make these choices confidently.
Currently, the process of placing and choosing lights in a space often relies on past experiences, long hours browsing catalogs and online marketplaces, and a good amount of guesswork.
Chubic offers a revolutionary workflow that allows designers and architects to create accurate, finalized lighting documentation in a matter of minutes.
One of the design principles behind Chubic's interface is reliance on familiar mental models and patterns. This approach not only makes it easier for users to understand the tool but also helps build trust in its capabilities.
HIGHLIGHT
/ 03
HIGHLIGHT
/ 03
The lighting authority
When a startup creates an entirely new product category, the target audience often isn’t aware of the problem, so they’re not actively looking for a solution. That’s why our top marketing priority was to produce educational, top-of-funnel content.
By creating easy-to-read blog articles and Instagram posts that address common questions, we aimed to establish Chubic as the lighting authority in the construction industry.
We treated content production as an extension of the product itself, simplifying lighting knowledge for non-experts—just as Chubic makes advanced lighting accessible to all construction professionals.
The lighting authority
When a startup creates an entirely new product category, the target audience often isn’t aware of the problem, so they’re not actively looking for a solution. That’s why our top marketing priority was to produce educational, top-of-funnel content.
By creating easy-to-read blog articles and Instagram posts that address common questions, we aimed to establish Chubic as the lighting authority in the construction industry.
We treated content production as an extension of the product itself, simplifying lighting knowledge for non-experts—just as Chubic makes advanced lighting accessible to all construction professionals.
The lighting authority
When a startup creates an entirely new product category, the target audience often isn’t aware of the problem, so they’re not actively looking for a solution. That’s why our top marketing priority was to produce educational, top-of-funnel content.
By creating easy-to-read blog articles and Instagram posts that address common questions, we aimed to establish Chubic as the lighting authority in the construction industry.
We treated content production as an extension of the product itself, simplifying lighting knowledge for non-experts—just as Chubic makes advanced lighting accessible to all construction professionals.
PROJECT TEAM
/ 09
PROJECT TEAM
/ 09
Design Lead
Raphael Hodé
Marketing Lead
Apolline Daimaru
Tech Lead
Davide Petrillo
Senior Engineer
Sen Hongo
Product Management
Nabil Tazi
Founder & CEO
Jimmy Chu
User Research
Marco Lui
Photography
Alex Abian
UX/UI Design
Greg Jeanneau
Design Lead
Raphael Hodé
Marketing Lead
Apolline Daimaru
Tech Lead
Davide Petrillo
Senior Engineer
Sen Hongo
Product Management
Nabil Tazi
Founder & CEO
Jimmy Chu
User Research
Marco Lui
Photography
Alex Abian
UX/UI Design
Greg Jeanneau
Design Lead
Raphael Hodé
Marketing Lead
Apolline Daimaru
Tech Lead
Davide Petrillo
Senior Engineer
Sen Hongo
Product Management
Nabil Tazi
Founder & CEO
Jimmy Chu
User Research
Marco Lui
Photography
Alex Abian
UX/UI Design
Greg Jeanneau
Are you working on an exciting new business?
Get in touch
Are you working on an exciting new business?
Get in touch
© nowthen K.K. 2024. All rights reserved.
Are you working on an exciting new business?
Get in touch
© nowthen K.K. 2024. All rights reserved.