Empower more sustainable lifestyles
Empower more sustainable lifestyles
Empower more sustainable lifestyles
Empower more sustainable lifestyles
How we created kammeko, a sustainable living service.
Meet kammeko
kammeko, nowthen’s self-initiated project, is an app that introduces people to simple shopping behaviors that are environmentally-friendly, and to businesses in Tokyo that are promoting sustainable living. Users can complete chanllenges by taking sustainable actions at the partner shops and get rewarded with coupons.
What we did
We worked on the project from early 2020 through early 2023, creating the product, but also the brand, the business model, and the organizational structure to support it.
Highlights
View more
Meet kammeko
kammeko, nowthen’s self-initiated project, is an app that introduces people to simple shopping behaviors that are environmentally-friendly, and to businesses in Tokyo that are promoting sustainable living. Users can complete chanllenges by taking sustainable actions at the partner shops and get rewarded with coupons.
What we did
We worked on the project from early 2020 through early 2023, creating the product, but also the brand, the business model, and the organizational structure to support it.
Highlights
View more
How we created kammeko, a sustainable living service.
Meet kammeko
kammeko, nowthen’s self-initiated project, is an app that introduces people to simple shopping behaviors that are environmentally-friendly, and to businesses in Tokyo that are promoting sustainable living. Users can complete chanllenges by taking sustainable actions at the partner shops and get rewarded with coupons.
What we did
We worked on the project from early 2020 through early 2023, creating the product, but also the brand, the business model, and the organizational structure to support it.
Highlights
View more
Meet kammeko
kammeko, nowthen’s self-initiated project, is an app that introduces people to simple shopping behaviors that are environmentally-friendly, and to businesses in Tokyo that are promoting sustainable living. Users can complete chanllenges by taking sustainable actions at the partner shops and get rewarded with coupons.
What we did
We worked on the project from early 2020 through early 2023, creating the product, but also the brand, the business model, and the organizational structure to support it.
Highlights
View more
HIGHLIGHT
/ 01
Breaking the eco-paralysis
For anyone looking to reduce the impact of their consumption on the environment, it can be hard to know where to start, what to do, and wonder if any of it even matters. This doubt and discomfort leads to inaction — a phenomena called “eco-paralysis”.
To break the cycle, the approach behind kammeko is to break down sustainable living into simple actions that consumers can take daily, and to reward them for it. Together, this simplification, behavior-based education, and light gamification can empower people to integrate more sustainable behaviors into their consumption habits.
Breaking the eco-paralysis
For anyone looking to reduce the impact of their consumption on the environment, it can be hard to know where to start, what to do, and wonder if any of it even matters. This doubt and discomfort leads to inaction — a phenomena called “eco-paralysis”.
To break the cycle, the approach behind kammeko is to break down sustainable living into simple actions that consumers can take daily, and to reward them for it. Together, this simplification, behavior-based education, and light gamification can empower people to integrate more sustainable behaviors into their consumption habits.
Breaking the eco-paralysis
For anyone looking to reduce the impact of their consumption on the environment, it can be hard to know where to start, what to do, and wonder if any of it even matters. This doubt and discomfort leads to inaction — a phenomena called “eco-paralysis”.
To break the cycle, the approach behind kammeko is to break down sustainable living into simple actions that consumers can take daily, and to reward them for it. Together, this simplification, behavior-based education, and light gamification can empower people to integrate more sustainable behaviors into their consumption habits.
HIGHLIGHT
/ 02
HIGHLIGHT
/ 02
Make sustainable living attractive.
Our research revealed that for a lot of people sensitive to environmental issues also had negative associations with the eco-living movement. The communication around environmentalism is mostly stressing the problems and the gravity of the situation through shocking visuals and strong language. Whilst this is powerful to generate awareness and interests, it isn’t effective to get people to change the way they live.
With kammeko, we wanted to flip the script and create a positive narrative around eco-living. We used our brand and social media to paint a picture of an aspirational environmentally-friendly lifestyle, to make it so people would change their behaviors not only because they had to, but also because they wanted to.
Make sustainable living attractive.
Our research revealed that for a lot of people sensitive to environmental issues also had negative associations with the eco-living movement. The communication around environmentalism is mostly stressing the problems and the gravity of the situation through shocking visuals and strong language. Whilst this is powerful to generate awareness and interests, it isn’t effective to get people to change the way they live.
With kammeko, we wanted to flip the script and create a positive narrative around eco-living. We used our brand and social media to paint a picture of an aspirational environmentally-friendly lifestyle, to make it so people would change their behaviors not only because they had to, but also because they wanted to.
Make sustainable living attractive.
Our research revealed that for a lot of people sensitive to environmental issues also had negative associations with the eco-living movement. The communication around environmentalism is mostly stressing the problems and the gravity of the situation through shocking visuals and strong language. Whilst this is powerful to generate awareness and interests, it isn’t effective to get people to change the way they live.
With kammeko, we wanted to flip the script and create a positive narrative around eco-living. We used our brand and social media to paint a picture of an aspirational environmentally-friendly lifestyle, to make it so people would change their behaviors not only because they had to, but also because they wanted to.
HIGHLIGHT
/ 03
HIGHLIGHT
/ 03
A smooth in-shop experience.
The kammeko system relies on shoppers collecting digital stamps in partner shops after purchasing goods according to certain sustainability standards.
The design of the in-shop experience was fundamental for the system to take-off. It required some research not only on the customer experience but on the side of the shop clerks as well. Retail staffs in Tokyo are typically very busy, want to avoid mistakes at all costs, and reluctant to adopt new tools.
We design the stamps allocation system using a simple POS-app and a QR code system, that required minimum intervention from the staff, whilst still maintaining a certain level of security to avoid fraud and prevent user mistakes.
A smooth in-shop experience.
The kammeko system relies on shoppers collecting digital stamps in partner shops after purchasing goods according to certain sustainability standards.
The design of the in-shop experience was fundamental for the system to take-off. It required some research not only on the customer experience but on the side of the shop clerks as well. Retail staffs in Tokyo are typically very busy, want to avoid mistakes at all costs, and reluctant to adopt new tools.
We design the stamps allocation system using a simple POS-app and a QR code system, that required minimum intervention from the staff, whilst still maintaining a certain level of security to avoid fraud and prevent user mistakes.
A smooth in-shop experience.
The kammeko system relies on shoppers collecting digital stamps in partner shops after purchasing goods according to certain sustainability standards.
The design of the in-shop experience was fundamental for the system to take-off. It required some research not only on the customer experience but on the side of the shop clerks as well. Retail staffs in Tokyo are typically very busy, want to avoid mistakes at all costs, and reluctant to adopt new tools.
We design the stamps allocation system using a simple POS-app and a QR code system, that required minimum intervention from the staff, whilst still maintaining a certain level of security to avoid fraud and prevent user mistakes.
PROJECT TEAM
/ 09
PROJECT TEAM
/ 09
Product Lead
Raphael Hodé
Marketing Lead
Apolline Daimaru
Service Design
Tomoe Ishida
UX/UI Design
Mikah Razon
UX/UI Design
Marcello Sarmento
Front-end Lead
Davide Petrillo
Back-end Lead
Paulo D'Alberti
Partnerships
Erika Inoue
Social Media
Rion Morita
Product Lead
Raphael Hodé
Marketing Lead
Apolline Daimaru
Service Design
Tomoe Ishida
UX/UI Design
Mikah Razon
UX/UI Design
Marcello Sarmento
Front-end Lead
Davide Petrillo
Back-end Lead
Paulo D'Alberti
Partnerships
Erika Inoue
Social Media
Rion Morita
Product Lead
Raphael Hodé
Marketing Lead
Apolline Daimaru
Service Design
Tomoe Ishida
UX/UI Design
Mikah Razon
UX/UI Design
Marcello Sarmento
Front-end Lead
Davide Petrillo
Back-end Lead
Paulo D'Alberti
Partnerships
Erika Inoue
Social Media
Rion Morita
Are you working on an exciting new business?
Get in touch
Are you working on an exciting new business?
Get in touch
© nowthen K.K. 2024. All rights reserved.
Are you working on an exciting new business?
Get in touch
© nowthen K.K. 2024. All rights reserved.