Take your startup to
the next stage.
Take your startup to
the next stage.
Take your startup to
the next stage.
TEAMFIRST
Where the right people and ideas connect to spark growth
TEAMFIRST
Where the right people and ideas connect to spark growth
TEAMFIRST
Where the right people and ideas connect to spark growth
TEAMFIRST
Where the right people and ideas connect to spark growth
How we rebranded TeamFirst into a leading community-driven platform for career and company growth in Japan.
Meet TeamFirst
Founded in 2020, TeamFirst began as an online community for globally-minded professionals in Japan, driven by a shared passion for connection and creating meaningful change.
Four years later, what started online had grown into a thriving business—hosting events, supporting recruitment, providing market entry services into Japan, and connecting top bilingual talent with industry leaders to help shape a better future in Japan.
What we did
As TeamFirst grew, its brand remained unchanged and no longer captured the scope of its activities or ambitions. The outdated branding became a hurdle, hindering the company’s progress toward its goals. It was time to reimagine how TeamFirst presented itself to the world.
We worked with the team to craft a clearer brand strategy, a fresh visual identity, and a new website—all designed to reflect who they’ve become and set a solid foundation for their growth.
Highlights
View more
How we rebranded TeamFirst into a leading community-driven platform for career and company growth in Japan.
Meet TeamFirst
Founded in 2020, TeamFirst began as an online community for globally-minded professionals in Japan, driven by a shared passion for connection and creating meaningful change.
Four years later, what started online had grown into a thriving business—hosting events, supporting recruitment, providing market entry services into Japan, and connecting top bilingual talent with industry leaders to help shape a better future in Japan.
What we did
As TeamFirst grew, its brand remained unchanged and no longer captured the scope of its activities or ambitions. The outdated branding became a hurdle, hindering the company’s progress toward its goals. It was time to reimagine how TeamFirst presented itself to the world.
We worked with the team to craft a clearer brand strategy, a fresh visual identity, and a new website—all designed to reflect who they’ve become and set a solid foundation for their growth.
Highlights
View more
Meet TeamFirst
Founded in 2020, TeamFirst began as an online community for globally-minded professionals in Japan, driven by a shared passion for connection and creating meaningful change.
Four years later, what started online had grown into a thriving business—hosting events, supporting recruitment, providing market entry services into Japan, and connecting top bilingual talent with industry leaders to help shape a better future in Japan.
What we did
As TeamFirst grew, its brand remained unchanged and no longer captured the scope of its activities or ambitions. The outdated branding became a hurdle, hindering the company’s progress toward its goals. It was time to reimagine how TeamFirst presented itself to the world.
We worked with the team to craft a clearer brand strategy, a fresh visual identity, and a new website—all designed to reflect who they’ve become and set a solid foundation for their growth.
Highlights
View more
Meet TeamFirst
Founded in 2020, TeamFirst began as an online community for globally-minded professionals in Japan, driven by a shared passion for connection and creating meaningful change.
Four years later, what started online had grown into a thriving business—hosting events, supporting recruitment, providing market entry services into Japan, and connecting top bilingual talent with industry leaders to help shape a better future in Japan.
What we did
As TeamFirst grew, its brand remained unchanged and no longer captured the scope of its activities or ambitions. The outdated branding became a hurdle, hindering the company’s progress toward its goals. It was time to reimagine how TeamFirst presented itself to the world.
We worked with the team to craft a clearer brand strategy, a fresh visual identity, and a new website—all designed to reflect who they’ve become and set a solid foundation for their growth.
Highlights
View more
HIGHLIGHT
/ 01
A symbol of connection and growth
The new brand strategy is anchored in the belief that “Connection is the antidote to stagnation”—that, for individuals and organizations alike, engaging with others, sharing ideas, and collaborating are essential to fostering meaningful growth.
This vision is directly translated in TeamFirst’s new logo. Each of the four spheres symbolizes individuals coming together, and at their intersection, a spark ignites. This spark represents the magic of connection, collaboration, and growth, the core pillars of TeamFirst.
The rest of the visual identity—from the fonts selection to the color palette—was crafted to embody this idea of growth through connection. It strikes a balance between the warmth and humanity of a community and the professionalism of an elite recruiting and consulting business.
A symbol of connection and growth
The new brand strategy is anchored in the belief that “Connection is the antidote to stagnation”—that, for individuals and organizations alike, engaging with others, sharing ideas, and collaborating are essential to fostering meaningful growth.
This vision is directly translated in TeamFirst’s new logo. Each of the four spheres symbolizes individuals coming together, and at their intersection, a spark ignites. This spark represents the magic of connection, collaboration, and growth, the core pillars of TeamFirst.
The rest of the visual identity—from the fonts selection to the color palette—was crafted to embody this idea of growth through connection. It strikes a balance between the warmth and humanity of a community and the professionalism of an elite recruiting and consulting business.
A symbol of connection and growth
The new brand strategy is anchored in the belief that “Connection is the antidote to stagnation”—that, for individuals and organizations alike, engaging with others, sharing ideas, and collaborating are essential to fostering meaningful growth.
This vision is directly translated in TeamFirst’s new logo. Each of the four spheres symbolizes individuals coming together, and at their intersection, a spark ignites. This spark represents the magic of connection, collaboration, and growth, the core pillars of TeamFirst.
The rest of the visual identity—from the fonts selection to the color palette—was crafted to embody this idea of growth through connection. It strikes a balance between the warmth and humanity of a community and the professionalism of an elite recruiting and consulting business.
HIGHLIGHT
/ 01
A new website, built to scale with the business
TeamFirst’s website serves multiple functions that must coexist seamlessly. It is one of the company’s primary touchpoints for attracting and converting corporate clients, a crucial platform for building credibility with candidates, and the entry point for enrolling new community members.
The website adopts a flexible and modular structure. The homepage reflects the multifaceted nature of TeamFirst, showcasing snippets of its diverse activities and content.
We designed the site to be easily adaptable. New initiatives, events, and insights can be highlighted effortlessly, ensuring the platform supports the company’s growth.
A new website, built to scale with the business
TeamFirst’s website serves multiple functions that must coexist seamlessly. It is one of the company’s primary touchpoints for attracting and converting corporate clients, a crucial platform for building credibility with candidates, and the entry point for enrolling new community members.
The website adopts a flexible and modular structure. The homepage reflects the multifaceted nature of TeamFirst, showcasing snippets of its diverse activities and content.
We designed the site to be easily adaptable. New initiatives, events, and insights can be highlighted effortlessly, ensuring the platform supports the company’s growth.
A new website, built to scale with the business
TeamFirst’s website serves multiple functions that must coexist seamlessly. It is one of the company’s primary touchpoints for attracting and converting corporate clients, a crucial platform for building credibility with candidates, and the entry point for enrolling new community members.
The website adopts a flexible and modular structure. The homepage reflects the multifaceted nature of TeamFirst, showcasing snippets of its diverse activities and content.
We designed the site to be easily adaptable. New initiatives, events, and insights can be highlighted effortlessly, ensuring the platform supports the company’s growth.
HIGHLIGHT
/ 01
A flexible and scalable visual system
As TeamFirst grows, its brand needs a visual system that can adapt seamlessly across different mediums—from social media to event materials to corporate touch-points.
We built this system using two fundamental shapes derived directly from the logo: the circle and the spark. By using, combining, and stretching these forms, we created a dynamic visual language that is both cohesive and versatile. These graphical elements reinforce the brand’s identity while allowing for creative expression across various applications.
This approach ensures TeamFirst maintains a strong and unified presence across all its activities, both now and in the future. Designed to scale, the system keeps the brand visually impactful as the business continues to grow.
A flexible and scalable visual system
As TeamFirst grows, its brand needs a visual system that can adapt seamlessly across different mediums—from social media to event materials to corporate touch-points.
We built this system using two fundamental shapes derived directly from the logo: the circle and the spark. By using, combining, and stretching these forms, we created a dynamic visual language that is both cohesive and versatile. These graphical elements reinforce the brand’s identity while allowing for creative expression across various applications.
This approach ensures TeamFirst maintains a strong and unified presence across all its activities, both now and in the future. Designed to scale, the system keeps the brand visually impactful as the business continues to grow.
A flexible and scalable visual system
As TeamFirst grows, its brand needs a visual system that can adapt seamlessly across different mediums—from social media to event materials to corporate touch-points.
We built this system using two fundamental shapes derived directly from the logo: the circle and the spark. By using, combining, and stretching these forms, we created a dynamic visual language that is both cohesive and versatile. These graphical elements reinforce the brand’s identity while allowing for creative expression across various applications.
This approach ensures TeamFirst maintains a strong and unified presence across all its activities, both now and in the future. Designed to scale, the system keeps the brand visually impactful as the business continues to grow.
Realized in partnership with Studio Kaki.